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Braden Dawson

(BECOM, DipEBUS, Waikato)

Braden is the founder of Intent Journey and works as a website conversion consultant. He has worked across countless blue-chip clients in New Zealand across multiple industry verticals.

Braden delivers value like no other, combing 10+ years of experience across digital media, marketing, web development, SEO and UX. When it comes to delivering website performance, smart brands choose Braden.

Websites are a sizeable investment and valuable asset for a brand. Brands that are ignoring their website performance are losing sales everyday.

Early Career

Braden’s early career started in FCB Media New Zealand, attributing him with award winning digital media campaigns. Braden was one of New Zealand’s first practitioners to usher in ‘performance marketing’ to the Kiwi market. His industry reputation as a digital campaign manager is renowned for being a safe pair of hands, and an expert in banners ads, Facebook advertising and programmatic media.

Illustration of Awards

He went on to craft his Google Analytics and Google search advertising experience for many years, across brands such as Spark, Lightbox, Skinny Mobile, BMW, Qantas, GEM Finance, SkyTV and Tower Insurance. Further adding to his quiver, Braden moved on to lead the attribution and analytics product in the OMD data science team.

Not only has he successfully founded and launched New Zealand’s largest online band t-shirt store, but has gone on to launch his own digital media agency, Web Antler Ltd.


Google Ads Certified ProfessionalGoogle Analytics Certified Professional
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Connect with Braden



Braden is currently the principal consultant at Intent Journey. He works alongside clients to help them understand their customer’s intent and assists brands to develop their online customer journeys so that they can maximise their website conversion performance.

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See what our clients had to say


Like many business owners, I knew I needed to understand our Google Analytics data carefully, but the raw information from Google was too overwhelming and confusing for me. To now have a clear understanding of our analytics data that my staff and I can easily interpret has made a huge difference to our web design and usage. It was very beneficial for me to find out how many crucial changes needed to be made to our website, showing me that although the website looked great, the customer flow was severely lacking. The speed and professionalism to which Braden worked was excellent.


We wanted to improve the New Zealand Ocean Swim Series and Ocean Swim Fiji websites for our users and in turn lift our online sales. Braden's data-driven approach with our analytics and website heat mapping has made a significant improvement to our website user experience. He unveiled clear insights into how users interacted with our websites and showcased the required changes for our web developers to implement. I wouldn’t hesitate to recommend Braden to anyone looking to improve their website effectiveness.


We have commissioned Intent Journey to perform a full audit for 2 websites as part of the our organisation’s website revamping strategy. Both audit reports were packed with data-enriched and actionable insights. The audits have provided a deep dive analysis of the website analytics, SEO, technical optimisation, and user brand & buying experiences. The investment was best for the value. We look forward for future partnership to further enhancing our digital customer experience.